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I think I was also surprised by the success of something so simple. That’s a mantra for people in the technology world—simplicity. But what we built wasn’t that amazing. It was the idea of putting a couple of things together and being able to establish a lead by doing something really, really simple. How far you can get on a simple idea is amazing. I have a tendency to add more and more—the ideas always get too big to implement before they even get off the ground. Simplicity is powerful.
~ Evan Williams, on the success of Blogger. From “Founders at Work” (via joshuakaufman)-
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