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Uniqlo disguises the limited variety of products it makes by offering them in almost every color imaginable. There are, for instance, 80 colors of polo shirts currently available on the floor. Most of those colors don’t move very quickly—of the dozens of colors of cashmere sweaters available in the New York store last winter, the top sellers were black and white—but the wide spectrum serves as a helpful deception.
~ How Did Uniqlo Become the Hottest Retailer in New York? — New York Magazine (via sleuth)-
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