This is the only real real challenge, in my opinion. (It’s also the one I’ve been working on for some months!) We’re trying to skip the awkward period of the mid 1990s when magazines and newspapers were dragged online and were merely crappy HTML replicas. But actually building new kinds of magazines that really surprise and delight users is going to take time. Luckily, we have time—the first real inflection point will be when Apple’s new Magic Device appears, and that could be next June.