~ Seth on infinite (via tomwillerer)In the face of infinity, many of us are panicking and searching less, going shallower, relying on bestseller lists and simple recommendations. The vast majority of Google searches are just one or two words, and obvious ones at that. The long tail gets a lot shorter when you don’t know what’s out there.
Organizations that can help us manage the infinite are facing a huge (can I say it? nearly infinite) opportunity.
