There are some things crowds can do, such as count the jelly beans in the jar or guess the weight of the ox. I acknowledge this phenomenon is real. But I propose that the line between when crowds can think effectively as a crowd and when they can’t is a little different. If you read Surowiecki’s “The Wisdom of Crowds,” he, as well as other theorists, say that if you want a crowd to be wise the key is to reduce the communication flow between the members so they do not influence each other, so they are truly independent and have separate sample points. It brings up an interesting paradox. The starting point for online crowd enthusiasts is that connection is good and everyone should be connected. But when they talk about what makes a crowd smart they say people should not be talking to each other. They should be isolated. There is a contradiction there. What makes a crowd smart is the type of question you ask. If you ask a group of informed people to choose a single numeric value such as the weight of an ox and they all have some reason to have a theory that is not entirely crazy they will center on the answer. You can get something useful. This phenomenon is what accounts for price fitting in capitalism. This is how markets can function. If you ask them to create anything, if you ask them to do something constructive or synthetic or engage in compound reasoning then they will fail. Then you get something dull or an averaging out. One danger of the crowd is violence, which is when they turn into a mob. The other is dullness or mundaneness, when you design by committee.
