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‘Clean City’: São Paulo Scrubbed of Outdoor Ads 
In September of 2007, the world’s fourth-largest metropolis was scrubbed of almost every type of outdoor advertising – even pamphlets. It’s all part of mayor Gilberto Kassab’s quest to eliminate visual clutter, making the city itself the focal point rather than colorful, increasingly desperate marketing campaigns.

‘Clean City’: São Paulo Scrubbed of Outdoor Ads

In September of 2007, the world’s fourth-largest metropolis was scrubbed of almost every type of outdoor advertising – even pamphlets. It’s all part of mayor Gilberto Kassab’s quest to eliminate visual clutter, making the city itself the focal point rather than colorful, increasingly desperate marketing campaigns.

4 months ago.

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