a. Make it look and feel like magic.~
b. Work flawlessly in the first 10 minutes.
c. Provide additional, unexpected awesomeness.
Rands’ rules of design.
…and to paraphrase an implied fourth principle, “be smart when I’m dumb.”
While his first principle regards magic, his last is about trust. Practical magic is scary unless you trust the magician.
(via jkestner)
(via slantback)