“I like my job. I’m good at it. We basically find events where 14-25 year olds are hanging out, then go there with our cooler truck, and encourage them to try our brand of drink. We are real marketers. We don’t just sit back and pray that something goes viral on the internet. To really promote a brand, we have to take it to the people. This is authentic marketing. Roll up your sleeves and get to work.
Day after day. Going to the warehouse. Filling up the truck with ice + energy drinks.
Driving. Flat screen TVs in the back of our car. Wearing a polo shirt with the brand on it. Casual cool business attire. This is the good life.
People really get excited when our truck rolls around. We play some really fun tunes by relevant buzzbands, and our branded SUV turns into modern tailgate party , with people rallying around our brand. It really becomes a mad house. I am not sure if people are excited about our brand, or if they are just excited to get something for free.”
