The company earned a reputation as one of the more “serious” online video platforms, particularly because it splits ad revenue with content creators on a 50/50 basis, and Hudack seems confident that the market will sustain its model: “You have to be realistic about the world, but there are some great secular trends moving in our direction … In a down cycle you want to spend your money efficiently, and Web video is more effective than banners, print and most of the other buys out there.