Second, Friending has subsumed the ol’ Rolodex. Granted, it’s often convenient to have all of your contacts under one roof. But the great thing about the Rolodex was that it never talked back, it didn’t throw virtual octopi or make you take movie quizzes, and it never, ever poked you. The Rolodex just sat there. It was all business.~ Scott Brown on Facebook Friendonomics