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Accepting a High Failure Rate for Creativity
The radio show This American Life recently reported on how The Onion does what it does. Bob Sutton picks up on this interesting factoid: to get the 18 quality headlines needed for each week’s edition, the writers have to propose 600 headlines in total. That’s pretty refined filter, and as Bob notes, not unusual for a successful creative operation. At IDEO’s toy group only 3% of proposed product ideas survive.
(via Ben Casnocha)
This is the truth. If you want to create great things on a regular basis discipline and volume are a must. Sure, there might be some one-hit wonders, but it’s certainly not the smartest way to get there.
‘if you want more luck take more chances - show up more often.’
