The truth is, giving up our online anonymity may not be all bad - we’ll have a convenient, portable friend graph, for example. We can burn our notebook filled with our usernames and passwords. Our search data will be easily accessible from one place. But for the convenience of a simple login, searchable personal data and web history, and social networks filled with friends, we’ll have exchanged a bit of who we are in the process. We’ll pay for our services on the new internet with our identity and personal information. When the companies we sold ourselves to use it for their own benefits, our outrage will come too late. We’ll only have ourselves to blame.