So if you’re thinking you can’t charge for your product, think about CI’s path to success. Maybe you can be more thorough than competitors. Maybe you can offer something timeless instead of fashionable. Maybe you can repurpose your ideas so they work in different media. Maybe you can innovate by using video (or some other technology). Maybe you can go deeper than others in your field. If you do that, maybe there’s a way you can charge for something others are giving away for free.
