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ZERO-TO-ONE PRODUCT DESIGN AND STRATEGY FOR AMBITIOUS TOYS AND SERIOUS BUSINESS.


I’m a design partner for early-stage companies just starting out, and established companies looking to make a leap forward. If it involves software, humans, and the space in-between — I can help you bring it to life, from scratch.

Call it an MVP if you want: it’s the first version of your product that’s real, something you can hand to a friend, and it’s the bridge that connects you with the future. It’s closer than you think.

I can work alone, embed directly with your team, or quickly pull together a handful of specialists to match the challenge — all without the overhead of an agency. No decks, no big reveals, no ego, no funny business. Once we start working together, it will feel like I’m a part of your team, because I am.



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MIRROR


MIRROR is a nearly-invisible interactive home gym. I worked with the founding team from the early stages of product development to design the complete end-to-end MIRROR experience, including the MIRROR display interface, companion mobile applications, web and ecommerce experience, fundraising materials, out-of-home advertising, admin and studio systems, and all the interactions in-between. Mirror is a complex, dynamic, highly-interactive hardware product, requiring a wide range of design support to bring to life. 

MIRROR was acquired by lululemon in 2020.






Milk Bar


As the iconic bakery was preparing to celebrate their 10 year anniversary, Milk Bar approached me to redesign their entire digital experience from scratch. I worked with the whole Milk Bar team from marketing, to culinary, to operations to ensure the company had a solid digital footing as they embarked on their next decade as a fully modern e-commerce business. Milk Bar founder Christina Tosi gave me this brief for the project: “How can we create a grown-up website that celebrates the kid in all of us?”

Our work together resulted in a massive increase in conversion rate — leading to the single highest revenue day ever within days of launching the new experience.






VICE


I worked with the team at VICE to reimagine their flagship mobile experience. We started with research to understand how VICE fits into the daily lives of their audience, rapidly prototyped a set of divergent concepts, and iterated towards high-fidelity prototypes tested on real users. The result is a unified product experience that creates a personalized home for the company’s most engaged audience — all with a modernized design that’s uniquely VICE.






Hellosaurus


Hellosaurus is Sesame Street for the touchscreen generation. After leading product at HQ Trivia, James Ruben set out to bring the magic of interactive video to children’s education, and I worked with him to design the product from scratch to launch. The result is Hellosaurus: the first platform filled with shows that kids can actually play, not just watch.

I brought the Hellosaurus platform to life by designing and directing the core interactive parent/child experience, external marketing, fundraising materials, and the behind-the-scenes creator tools that power it all.






Kind words from generous people.



“Kevin is an exceptional designer and one of my favorite people I have ever worked with. He has not only led all product and brand design efforts for MIRROR across our complex product, but he has also been integral in the development of overall product strategy and direction. I have never received any work from Kevin that is not on-time, thoughtfully constructed and beautiful. More than one round of iteration is almost never required because he is able to quickly understand business objectives and translate them into designs that perfectly balance future-forward design and functional UX.

Despite being part-time, Kevin has become such an integral part of our team that we view him as our VP of Design and a vital team member. On a personal level, Kevin is crazy sharp, funny and considerate—really a pleasure to work with. I fear that my recommendation doesn’t do him justice, but I can’t recommend Kevin enough!”

-Brynn putnam | CEO, MIRROR



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GAGOSIAN


Ongoing design and technology work with the renowned art gallery. Currently, the nature of this work is confidential and cannot be shared publicly.









HELLO


Hello was founded to use technology and design to help people understand themselves and the world around them better. The company’s first product was Sense: a hardware device that helps users track, analyze and improve their sleep, while monitoring the environment in their bedroom. I joined Hello as the first designer and designed the initial versions of the Sense mobile applications for iOS and Android. Later, I ran the Product team at Hello, overseeing the design and development of our mobile clients, and working with our hardware, firmware, server, data science and design teams to ensure a seamless user experience across hardware and software.





EVERLANE


In Everlane’s early days, I designed the first version of the company’s mobile experience. At the time, Everlane was optimized for the desktop web — usability and conversions on mobile devices were far behind, while the mobile userbase was growing. I created flow/logic diagrams, wireframes, and final visual designs to bring the Everlane experience to mobile in a way that felt native and consistent with the brand.

Later, I created a design system and workflow for Everlane's website. This system was designed to accelerate the product design process, maintain consistency across the design org, and close the gap between design artifacts and engineering output.




Casper


I worked with Casper to re-architect their web experience to support an expanding product line — including redesigning the core site navigation, and introducing new category-level pages. This project involved rethinking how customers navigate across the site, how they compare products, and ultimately how they enter the checkout flow — all in an effort to prepare the company to transition from one-off SKUs to a larger product ecosystem.

I also led a project to completely rework how reviews are used across the site experience to increase trust and drive conversion. I took this project through concepting, user research, wireframing, prototyping, usability testing, and delivery of responsive visual designs for implementation.