Milk Bar

As the iconic bakery was preparing to celebrate their 10 year anniversary, Milk Bar approached me to redesign their entire digital experience from scratch. I worked with the whole Milk Bar team from marketing, to culinary, to operations to ensure the company had a solid digital footing as they embarked on their next decade as a fully modern e-commerce business. Milk Bar founder Christina Tosi gave me this brief for the project: “How can we create a grown-up website that celebrates the kid in all of us?”

Our work together resulted in a massive increase in conversion rate — leading to the single highest revenue day ever within days of launching the new experience.