VICE
I worked with the team at VICE to reimagine their flagship mobile experience. We started with research to understand how VICE fits into the daily lives of their audience, rapidly prototyped a set of divergent concepts, and iterated towards high-fidelity prototypes tested on real users. The result is a unified product experience that creates a personalized home for the company’s most engaged audience — all with a modernized design that’s uniquely VICE.